Macaw Farms
Hot Sauce
Macaw Farms is a pepper farm and hot sauce producer based in Tegucigalpa, Honduras. Founded in 2010 by environmentalists, the farm takes its name from Honduras' national bird, the majestic macaw. The goal was to create a packaging and identity system that reflects the brand’s vibrant energy and natural roots while feeling fresh and authentic.
Services
Brand Identity
Packaging
Photography
Art Direction

Credits
Photo Art Direction: Lauren Lee
Photo Set Styling: Josh Rudisel 
Role: Identity & Packaging Design, Art Direction
Organic
Organic Sauce
The design features minimalistic typography and icons, as well as natural colors to allude to the hot sauce colors. This simple approach effectively showcases the organic and natural features of the sauces. Kraft paper is used to seal the bottle to provide extra safety and to enhance the user experience. The final product: a clean and fun design that stands out on shelves and creates a great experience for customers.
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