Fort Worth Botanic Garden Ad Campaign
Every year the Fort Worth Botanic Garden sees a drop in membership purchases during the summer. Although members enjoy benefits year-round, the harsh and warm weather scares potential customers away. Through this campaign, a small team at Agency Habitat worked to elevate the garden’s brand and target young mothers, showing the many reasons why one should visit.
Credits
Team: Agency Habitat
Role: Design and Art Direction
Services:
Creative Direction
Concept Development
Copywriting
Photo Art Direction
Social Media Strategy
Moodboard
This moodboard captured the chosen concept for the Never Stop Blooming campaign. Full of bright and fun colors, simple typography, and beautiful photography, this concept is meant to capture the ever-changing aspect of nature. Each design motif represents a season, building anticipation for potential customers to purchase a membership and experience the garden year-round.
Concept Development
With bright colors, simple type, memorable copy, and candid photography, the Never Stop Blooming campaign appeals to a target audience of younger mothers, aged 25-35. However, because the garden is meant for everyone, the campaign maintains a visual style that attracts all types of customers.
Photo Art Direction
The wonderful beauty of the Garden was perfect for amazing photography. Together with photographer Vy Tran and art director Josh Rudisel, we were able to capture candid moments at the Garden to show viewers the great moments to be had here.
